Forbes (12/09/24) Roeloffs, Mary Whitfill
Pop star Taylor Swift ended her global Eras Tour this past Sunday after grossing a record $2 billion in ticket sales, her production company confirmed. That is twice as much as any other tour in history and double the previous industry record of $1 billion set by Coldplay's 156-date Music of the Spheres World Tour when it ended this past summer. According to Swift's team, a total of 10,168,008 people attended the 149 shows across a half-dozen continents, giving each seat a $204 average price. Of course, some tickets sold on the secondary market for thousands of dollars each. Other records Swift broke on the Eras Tour included the most mobile data used during a standalone concert and the highest-grossing concert film of all time.
Read the full story from Forbes.