Revenue / 12.12.23
Taylor Swift Sets All-Time Touring Record With $1 Billion Gross
Pollstar (12/11/23) Gensler, Andy
Taylor Swift has accomplished something that no other artist in history has ever done. Her "Eras Tour" grossed more than $1 billion — $1,039,263,762, to be exact — making it the first tour ever to surpass the 10-digit threshold. The total is an estimate based on Pollstar Boxoffice reports combined with detailed research, including ticket prices in each market. Just as remarkable, Swift accomplished this historic feat in just eight months in which she played 60 shows, from the tour's March 17 debut at State Farm Stadium in Arizona to her Nov. 11 performance at Estadio Más Monumental in Buenos Aires. During that time span, she sold 4.3 million tickets at an average ticket price of $238.95. Finally, her tour set numerous stadium records, including the highest three-day attendance totals ever at New Jersey's MetLife and Dallas' AT&T Stadium and single-day records at such venues as Nashville's Nissan Stadium and Pittsburgh's Acrisure Stadium.
Read the full story from Pollstar.
Tags: Revenue , Taylor Swift