Leadership / 03.22.23

Taylor Swift Fans Needed a Miracle. Here's How They Got Tickets

Access Staff

New York Times (03/16/23) Coscarelli, Joe

Taylor Swift's most loyal fans, the Swifties, took the initiative to secure tickets for her Eras Tour amid scarcity and soaring prices. Unwilling to split up and fight it out on their own, the fans banded together on social media to establish a network of spreadsheets, Google Forms and online bulletin boards to enable face-value ticket sales and exchanges among each other. "People have really stepped up to make sure that actual fans are in the audience," noted Amanda Jacobsmeyer, founder of the Tumblr collective TS Fandom Fund, whose focus is on solving economic inequality among Swifties. She explained that the network's goal is purely altruistic: "We want Taylor to look out and see people who actually know the words to these songs, and we want to be surrounded by the people who make up our community, not just randoms." Swiftie Holly Turner set up the TS Tour Connect page where fans could sell fairly priced tickets they could no longer use. "I don't have the resources to confirm if a ticket is real, but what I can do, because I've been in the Tumblr community for so long, is make sure that they're an actual fan who's selling," she said.

Read the full story from New York Times.

Tags: Ticketmaster , Leadership , Taylor Swift