Revenue / 06.28.23

Taylor Swift Adds Dozens of Overseas Shows — Here's Why Tickets Could Be a Lot Cheaper Than in the U.S.

Access Staff

Forbes (06/21/23) Faguy, Ana

Taylor Swift has announced 38 additional overseas shows next year as part of her Eras tour, and their ticket prices could be much more affordable than in the U.S. due to tougher international regulations. Those rules bar the kinds of staggering secondary-market markups that Swift's American fans often had to contend with, which reportedly went as high as $35,438 for floor tickets in Atlanta or $17,010 for tickets in Arizona. For-profit ticket resales are prohibited in Poland, Italy, Ireland and France, while Japan instituted an anti-scalping law forbidding commercial ticket resales at prices higher than their retail value. In 2022, the European Union passed the Digital Services Act, requiring ticket resellers to provide proof of identification and contact information, and for third-party sellers on resales sites to disclose themselves. Laws in Sydney, Australia, also ban the resale of tickets for more than 10% above their original cost. Moreover, there is less dynamic pricing in Europe compared to the U.S., while Ticketmaster has less dominion over the European concert market due to competitors like Eventim and Dice.

Read the full story from Forbes.

Tags: Revenue , Taylor Swift