Technology / 08.03.22
Taking Digital Payments Out to the Ballgame With Next-Gen Concessions
More and more stadiums around the world are launching digital-first concessions, with online food ordering company Waitr (soon to be rechristened ASAP) recently announcing a partnership with the National Football League's New York Giants and the Jets to exclusively supply mobile ordering capabilities at MetLife Stadium. ASAP has "an elite technology stack enabling our fans to order easily on their mobile phones, skip the concession lines and pick up their order without missing any of the game action," explained Jets executive Jeff Fernandez. Meanwhile, Uber announced in May that Uber Eats at Stadiums would be bundled into in its new suite of products. The technology drives digital ordering for pickup from concessions sellers at live event venues and is live at several Major League Baseball (MLB) stadiums. Moreover, some stadiums are deploying frictionless checkout technology so consumers can pick packaged items off the shelves and depart the concessions shop, having their purchases automatically charged to their cards. MLB in April announced that the Houston Astros have teamed with Amazon to offer Just Walk Out cashier-less checkout at two concessions in Minute Maid Park. "We wanted to provide this state-of-the-art technology to our fans, giving them a more streamlined and convenient shopping experience so they can spend more time enjoying baseball," said the Astros' Marcel Braithwaite.
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