Pollstar (04/02/19) Gottfried, Gideon

ELCA, the Swiss information technology company, has announced the rollout of TIXnGO, a blockchain-based offering that promises secure mobile ticketing. ELCA developed the SecuTix ticketing software, and the firm said the TIXnGO application programming interface can be plugged into any existing ticketing system to "combat fraud, digitalize the fan experience, and improve venue security." According to ELCA, TIXnGO will deliver "a secure mobile ticket solution to all venue and event organizers, whatever their current ticketing system is." The company added that it is "already in talks with several well-known sports clubs who plan to use TIXnGO from the start of their 2019/2020 seasons." TIXnGO executive Julien Piwowar forecast that 90 percent of tickets for live events will be sold using blockchain technology within five years. "TIXnGO creates a unique, encrypted ticket for smartphones that is completely traceable, removes the risk of counterfeit tickets, and simplifies the process of transferring or reselling tickets for the customer," she said. "Blockchain will profoundly transform the ticketing industry as we know it and TIXnGO is leading the way."

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