Leadership / 03.01.23
Sustainability In Live Events: No More Excuses
Pollstar (02/27/23) Pittman, Sarah
Members of the Pollstar Live! panel discussing sustainability in live events highlighted the urgency of making significant advancements to the industry in light of rapid climate change. Founder and CEO of Effect Partners and r.Cup, Michael Martin, expressed confidence that major players are taking the threat seriously, enlisting people such as Live Nation’s Lucy August-Perna, tvg Hospitality's Shelby Dixon and OVG360’s Kristen Fulmer to find solutions. Kristina Tanner of Activist Artists Management explained that her strategy involves "working across our roster with all of our artists to enable them to use their platform and be as sustainable as they are touring and spread the word to their fans organically. Across the board, anything we learn we want to teach to others. We want to make sure as many other artists and managers have the same information so we can improve together." Tanner added that artists "don't have to be a stadium act to make an impact — you can at least try to offset your tour, be climate positive. We're lucky on some of our bigger tours to make a really big impact, putting funds from each of those tickets toward charity components. But it's really important that everyone try their best." Martin cited his r.Cup reusable cup platform as a sustainability solution deployed across 100 cities in 35 states and 12 countries, while Dixon emphasized the importance of data. "One of the main solutions we're concentrating on is making sure we're collecting data and analyzing it so we can really see our progress, most specially with waste and greenhouse gas emissions for scope 1, 2 and 3 emissions," she noted.
Read the full story from Pollstar.
Tags: Leadership , Sustainability