Marketing / 01.30.24

Super Bowls and Presidential Elections: How the World Revolves Around Taylor Swift’s Tour

Access Staff

Pollstar (01/29/24) King, Ariel

The global fixation over Taylor Swift and her "Eras Tour" has impacted everything from politics to the National Football League (NFL). After she made a single Instagram post last year while on tour, approximately 35,000 of her fans registered to vote. Having endorsed Joe Biden in 2020, the President's campaign is hoping to again tap into her influence for the current election year. The NFL, meanwhile, has been a huge beneficiary of Swift's romantic relationship with Kansas City Chiefs tight end Travis Kelce. Television viewership for games that she has attended are up 7%, according to a recent Wall Street Journal analysis. Now, the big fixation is on whether she will attend the Super Bowl in Las Vegas on Feb. 11 with a four-night run at the Tokyo Dome in Japan leading up to the big game. With Tokyo 17 hours ahead of Vegas, aviation experts have assured fans that Swift can indeed safely make it to Allegiant Stadium at least one full day before the big game.

Read the full story from Pollstar.

Tags: Super Bowl , Taylor Swift