Leadership / 03.07.19
Study: Bots Generate 40 Percent of All Ticketing Traffic
IQ Magazine (03/01/19) Grace, Anna
A new report by Distil Networks shows that ticketing companies are getting overwhelmed by malicious bots. Primary ticketing markets are the leading targets of bot activity, experiencing a higher volume of traffic from bots (42 percent) than secondary ticketing platforms (24 percent) and venues (27 percent). The vast majority (85 percent) of this malicious traffic comes from North America. According to the researchers, the criminal organizations behind the bots are getting better at monetizing the traffic, which mostly involves them buying lots of tickets at low prices only to resell them at much higher rates. "Although the ticketing industry has led the way in terms of bot legislation, websites still face a huge hurdle when protecting against bad bots," says Tiffany Kleemann, chief executive of Distil Networks. "These automated tools attack ticketing websites every day, leveraging more advanced and nuanced techniques that evade detection," she adds. "Any website that sells tickets can fall prey to this criminal activity, and a better understanding of the threat landscape can ensure the proper protective protocol is put in place."
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Tags: Security , Bots , News