Toronto, Canada — January 26, 2026 — AudienceView announced this month that Stage Entertainment is now live on AudienceView, an ambitious strategic partnership that was first announced in October 2024. This milestone reflects Stage Entertainment’s commitment to delivering exceptional experiences for millions of theatre-goers across Europe with a modern, flexible, and secure backbone platform.
Stage Entertainment operates 16 venues across the Netherlands, Germany, Spain, France and Italy, welcoming 7 million visitors each year. Managing this level of demand requires a platform that can handle peak on-sale periods, deliver real-time availability, and adapt to regional requirements without compromising speed or reliability. AudienceView’s cloud architecture and elastic scaling ensure that even the largest launches run smoothly.
Stage Entertainment chose AudienceView for its configurability, scalability, and ability to support complex, high-volume operations across multiple markets and venues.
“Our ticketing platform is fundamental to our business—it underpins our revenue model and directly impacts the success of every production we stage,” said Sonke Scobel, Group Ticketing Director at Stage Entertainment. “Our business demands a level of scale, reliability, and control that few platforms can deliver. We chose AudienceView as our Software as a Service (SaaS) partner because of the power and flexibility it provides to support our mission in providing exceptional experiences and memories through world-class live entertainment.”
As part of this transformation, Stage Entertainment and its network of third-party agencies and distribution partners have leveraged AudienceView’s robust API framework as the central nervous system of its entire commercial operation and strategy. This architecture powers:
- Real-time ticket sales across 25 distribution partners
- Dynamic packages (including hotel-style bundles)
- Role-based pricing for seamless commission and pricing management
The platform empowers Stage Entertainment to maintain full control over its brand experience, pricing strategies, and customer relationships. By moving away from legacy systems, Stage Entertainment consolidates partner integrations, retains transactions in-house, and gains the flexibility to innovate quickly. AudienceView’s white-label approach ensures every interaction reflects Stage Entertainment’s premium brand identity while providing the tools to optimize revenue and audience engagement.
To support this ecosystem, AudienceView introduced an eight-week API Workshop Series, equipping developers and partners with best practices for integration and optimization. This program ensured a smooth rollout and positions Stage Entertainment for continued digital innovation.
“Our teams worked closely to deliver innovative solutions that could match the scale and ambition of Stage Entertainment’s vision,” said Genevieve Jacques, VP Strategy & Business Operations at AudienceView. “They needed a platform that could match their ambition—the technology, the power, and the configurability to build exactly the ticketing journey they envisioned for their audiences across Europe. AudienceView gives organizations like Stage Entertainment complete flexibility to deliver outstanding customer experiences on the front end while maintaining the control and agility they need to manage complex operations behind the scenes. This is what modern ticketing infrastructure looks like.”
The partnership positions Stage Entertainment to continue innovating across digital commerce, customer experience, and revenue optimization in the years ahead.
About Stage Entertainment
Stage Entertainment is a leading global producer and theatre operator, focused on the production of musicals in Europe and attracting approximately 7 million people to its musicals each year.
The company owns and operates a network of sixteen theatres in its home markets of the Netherlands, Germany, Spain, France and Italy. It also has offices in these countries and in the United Kingdom. Stage Entertainment produces some of the best-known musical titles developed by its international partners and their creative team, such as Disney’s The Lion King, MJ – the Michael Jackson Musical and Moulin Rouge! The Musical.
Stage Entertainment also creates its own original premium content, such as Anastasia and TINA – The Tina Turner Musical. The company acts as a licensor for these musicals or produces its own theatre tours in the United Kingdom, the United States, Latin America, Australia and Japan, and elsewhere.
The company employs about 2,000 people. Since 2018, Stage Entertainment has been 100 percent owned by Advance as an independent company. Today, the Stage Entertainment brand is widely known for the exceptional quality of its shows and its warm hospitality to audiences in its theatres.
About AudienceView
AudienceView is a global event and experience commerce partner unifying ticketing, fundraising, payments, and marketing to help live-event organizations grow their audiences and revenue. AudienceView’s configurable, white-label platforms put clients’ brands front and center while enabling complete control over fees, ticketing dynamics, storefronts, and mobile experiences — all powered by unified customer data and actionable analytics.
Media Contact: press@audienceview.com