Industry Press / 05.28.19
SpotCo and Tanna Inc. Announce Strategic Partnership to Create Unparalleled Ticketing Suite for Broadway and Beyond
Entertainment branding, marketing and advertising agency SpotCo is pleased to announce that it is partnering with analytics company Tanna Inc., to form a new offering that will concentrate exclusively on revenue-driving solutions for clients, including audience development, ticketing insights and inventory management.
Tanna Inc. -- led by Founder & President, Gregg Arst -- is an independent analytics firm that provides evidence-based ticketing oversight and strategic planning to Broadway and the performing arts.
Spotco's ticketing and sales service, headed by Andrew Lowy, welcomes this new turnkey application that will incorporate Tanna Inc’s revenue-driving applications. Spotco clients will also gain additional, critical sales metrics and customized inventory approaches for their productions.
“As the media and advertising landscapes have evolved exponentially over the past two decades, so has the need for maximizing every dollar spent,” explains Spotco Co-Managing Director Stephen Santore. “We’re thrilled to be partnering with Tanna to expand our services and invest more resources in this area. It’s our responsibility to not only create and maintain the brand of the shows we work on, but also provide business minded solutions for selling tickets.”
Said Arst of the partnership, “Spotco has always been at the forefront of Broadway commerce design with a tremendous history of creating strategically inspired services for their productions. So it’s particularly exciting that Tanna Inc can now share our data-driven concepts and ticket utilities with Spotco clients to enhance the connection between shows and ticket buyers. We are excited to collectively take Broadway a massive step forward.”
The new service launches this summer and will include continuous communication with General Managers, Company Managers, Producers, and other professionals involved with the day-to-day ticketing. The service will be turnkey, providing real time recommendations and updates for continuous optimization of a show’s ticketing strategy.
More about Spotco:
Since its founding in 1997, SpotCo has represented over 400 Broadway productions, as well as time-honored institutions such as Roundabout Theatre Company and Lincoln Center Theater and dozens of other arts and cultural organizations. Its current roster of clients includes Tootsie, Kiss Me Kate, My Fair Lady, The Ferryman, The Book of Mormon, Beetlejuice, Hadestown, King Kong, Pretty Woman: The Musical and Mean Girls.
SpotCo’s only focus is to connect its clients to ticket buyers, through a blend of innovative technology, market research, strategic and efficient media planning, and ground-breaking creative. SpotNYC.com.
More about Tanna:
Tanna Inc. is an independent analytics firm providing evidence-based ticketing oversight and strategic planning to Broadway, national tours, performing arts venues, and top e-commerce ventures. Tanna, Inc’s clients include StubHub, Dear Evan Hansen, Pretty Woman, Rock of Ages, Puffs, Curran Theatre, Segal Centre for the Performing Arts, NT Enterprises, amongst others. Built with a data-driven approach, Tanna Inc has a profound passion for helping Broadway & performing arts brands use new evidence-based approaches for revenue optimization, pricing, audience development, retention, & distribution partnerships.
Tanna Inc is the creator of The Pentatonic Method™, a 5-prong organizational & sabremetric platform that propels proven sales lifts. Broadway and national tours have generated <35% earned revenue increases within first 6 months of activation; 16% added premium revenue within first month.
Founder and President Gregg Arst previously served as SVP of Arts & Theatre at Ticketmaster where he was responsible for the strategy and positioning of over 150+ performing arts centers across North America. Gregg spent 20 years working for leading Broadway general management and producing firms, notably overseeing ticketing for the North American productions of the Tony Award winning, The Book of Mormon. Other Broadway credits include: Billy Elliot the Musical (Tony Award), The History Boys (Tony Award), Spamalot (Tony Award), and Hugh Jackman Back on Broadway.