Technology / 04.20.22
Sporting Venues Use Frictionless Payment Tech to Enhance Event Experience
Many sporting stadiums have adopted digital payment technologies to accelerate concessions purchases so fans spend less time away from seats, with Major League Baseball recently announcing that the Houston Astros have partnered with Amazon to offer Just Walk Out cashier-less checkout at two concessions in Minute Maid Park. The technology allows consumers to scan their credit cards when they enter the concession area, with the items they leave with automatically charged when they exit. "Our technology is designed to deliver a fast and frictionless shopping experience, so we're thrilled to help eliminate checkout lines for fans when they need to refuel during games and between innings," explained Amazon's Dilip Kumar. Late last year, the National Football League's Detroit Lions, in partnership with restaurant and hospitality company Levy, Verizon and retail artificial intelligence solutions provider AiFi, unveiled a frictionless checkout food and beverage shop at the Ford Field stadium. Levy's Sandeep Satish highlighted the concession shop as offering fans the convenience of fast speed of service. "We know that our guests want to get back to their seats to watch the game, the concert or the convention that they're at, and it's really important for us to figure out how can we do that that's not the traditional concession stand model," he commented.
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Tags: News , Stadium , Venues , Contactless