Industry Press / 11.12.19
SplitSeasonTickets Joins the Ranks of Tickets.com Certified Solutions
SplitSeasonTickets™, a New York-based ticketing solutions company, has been Certified to use the Tickets.com ProVenue platform where it joins a select group of ticketing technology platforms. As a Certified Solution, SplitSeasonTickets may collaborate with Tickets.com venue clients to further build powerful consumer experiences for attending their live events.
Historically, fans not necessarily interested in full season packages had to utilize a common workaround whereby a group of fans would collectively purchase a full season package and then devise their own means to fairly distribute the tickets between each of the group’s buyers.
Dan Bartlett, founder of SplitSeasonTickets and a San Francisco Giants season ticket holder himself, decided to streamline ticket distribution for collective buyers.
Bartlett realized that, “year after year it was a hassle to figure out who gets which game.” With that in mind Bartlett created a software program that shares tickets electronically and without the need for manual distribution.
The SplitSeasonTickets solution groups season ticket holders with other participants in their collective, known as ‘Share Partners.’ The solution makes it easier to manage partners and tickets where tickets can be assigned/forwarded throughout the season or by using a fantasy style draft before the first game.
A fantasy style draft option according to Bartlett, allows all Share Partners to “select the games that best match their priorities.” In addition to providing a method to share tickets within a fan collective, SplitSeasonTickets helps season tickets holders find new Share Partners through a broader marketplace feature.
Understanding the value this software would bring to teams, Bartlett noted, “over time season ticket holders lose partners for various reasons. Adding in a Partner Matching capability was the next logical step. Helping these accounts find new partners is helping these accounts renew.”
The new feature allows season ticket holders to reach beyond their friends and families to identify potential new Share Partners through the program and it gives sales representatives a viable option to help troubled accounts renew.
Teams across professional sports, such as the Giants, have benefitted from the SplitSeasonTickets solution for years. Encouraged by the success of the technology, Bartlett’s organization decided to broaden its reach by initially becoming a member of the ProVenue® Registered Developer Program and now achieving the status of a Tickets.com Certified Solution.
“Our goal is to be a partner in a team’s ticket sales renewal strategy and a key support tool for sales staff and season ticket holders. The integration with Tickets.com supercharges our platform and will help additional clubs offer the technology to their fans,” Bartlett stated.
Russ Stanley, Senior Vice President of Ticket Sales & Services for the Giants stated, “With SplitSeasonTickets, we have an automated draft system and thanks to the Tickets.com integration, it is so much more powerful because it’s all electronic.”
The innovative solution creates additional opportunities for single ticket sales explains Stanley, “If there’s a particular game that fans in a partnership didn’t get because one person got it and the other four people didn’t, we can now market to those people and say ‘hey, saw that you didn’t get this game against the Dodgers, if you want it, we’ll sell it to you.’ There are many opportunities in SplitSeasonTickets data for marketing single ticket sales.” Looking at what games are requested the most gives us data points for marketing, primary/secondary demand and single game pricing.
Chris Farrar, Director of Product and Partner Management for Tickets.com explained: “SplitSeasonTickets offers something unique to our clients and their season ticket bases. We know it will help a wider network of fans experience live events as teams will be able to make the sharing of season tickets less manual and premier events much more accessible.”
Discover the ProVenue experience by learning more about how Tickets.com is transforming the future of ticketing with ProVenue and the Registered Developer Program.
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