San Francisco Chronicle (01/24/20) Craggs, Ryan

StubHub reported that as of Jan. 24, California fans were buying the most tickets of any state for the upcoming Super Bowl between the San Francisco 49ers and the Kansas City Chiefs. California comprised 22% of all sales on StubHub's secondary ticket market, while Kansas and Missouri collectively accounted for 20%. StubHub also said tickets for Super Bowl 54 already cost $7,000 on average, for a roughly 24% increase over last year's Super Bowl tickets — and the highest average ticket price of the last 10 Super Bowls. Fans from 10 countries are purchasing tickets from StubHub, with 95% of sales originating in the U.S. "As Super Bowl inventory grows, we're seeing the prices to get into the game drop slightly," noted StubHub's Akshay Khanna. "With the get-in price dropping about $500, sales in southern states with close proximity to the host city of Miami have risen, growing nearly 50% on StubHub in the last 24 hours."

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