Industry Press / 06.28.22
SJSU Athletics Signs with Paciolan to Build First Membership Subscription Model
IRVINE, Calif. (June 28, 2022) — San José State Athletics and Paciolan initiated a strategic relationship to provide the first fully-integrated membership subscription model for One Spartan Nation, announced by Director of Athletics Jeff Konya. The Spartans will be the first intercollegiate property to incorporate a full subscription model that includes fundraising, ticket sales, exclusive multimedia content, events, and future revenue streams all unified under the One Spartan Nation membership subscription.
"Part of our vision statement is to seek once unimaginable accomplishments by utilizing a forward-thinking mindset and strategically building meaningful relationships. This partnership with Paciolan is allowing us to be on the frontline of customer service with One Spartan Nation and simplify the process for supporting our student-athletes." Jeff Konya Director of Athletics at San Jose State University
Paciolan, the leading ticketing, fundraising, and marketing solutions provider for college athletics, will power ticket sales for all events on campus, including athletics events at CEFCU Stadium, concerts and athletics events at the Provident Credit Union Event Center, and all future events at the Spartan Athletics Center. In addition, Paciolan will power San Jose State's ticketing and fundraising efforts for One Spartan Nation with advanced mobile ticketing, marketing automation, fundraising, and access management solutions to drive ticket sales, increase donations and enhance the customer experience.
"We are ecstatic to partner with San José State University to help them to grow their business and enrich relationships with season ticket holders, alumni, and donors. We're incredibly proud to work alongside their talented team and help them achieve their goals." Kim Damron President and CEO, Paciolan
San José State will leverage Paciolan's mobile ticketing solution to enable fans to purchase tickets, receive them directly via text, and save them to their mobile wallet. Fans can scan their mobile tickets to enter the venue, removing the need to have a paper ticket. Season ticket holders and fans can also manage tickets via mobile account management features that enable them to transfer or exchange tickets for events they cannot attend.
Paciolan will provide best-in-class tools to offer enhanced benefits to season-ticket holders and donors through the agreement. These tools include various fundraising features to make it easy to donate to support student-athletes, access priority points and manage donor benefits through a single, integrated, mobile-centric platform.
San José State Athletics will be implementing Paciolan's marketing automation solution to build personalized customer campaigns and automated communications based on each fan's preferences. As a result, Spartan fans will receive tailored messages based on their purchase history, donor status, attendance patterns, and affinities, all customized for each fan.
SJSU fans will also be able to leverage virtual views of their venues created by Paciolan-owned Ballena Technologies while shopping for tickets. Paciolan's Seat Relocation Management System will streamline renewals and upgrades for season ticket holders.
Event ticketing will integrate into SJSUspartans.com powered by SIDEARM Sports. This integration provides Spartan fans with instant access to rich information about remaining ticket inventory and pricing on high-traffic web pages, including the schedule page.
San José State University will receive Paciolan's signature service and support as a partner. Spartans Athletics staff will engage with a strategic client partner, an ecommerce operations specialist, a marketing automation specialist, and a digital marketing specialist to support the university's goals and consult with them on how to best leverage the comprehensive tools available to them.
Original Article Online