Industry Press / 03.07.19
Senators Launch Most Comprehensive Fan Reward Program in the NHL
OTTAWA - In support of our 2019-20 Season Seat Member renewal campaign beginning today, the Ottawa Senators (@Senators) are thrilled to announce the launch of 'The Seventh: Season Seat Members Club'. The Seventh is nod to the notion that while there are six players on the ice, the fans are an equal member of the team and function as the seventh.
"Over the past year, our organization has been listening to our fans, especially our Season Seat Members to understand what they value most and want to experience in a rewards program," said Aimee Deziel, Ottawa Senators Chief Marketing Officer. "We want to reward our fans for the commitment and unbroken loyalty they've shown us, especially this season, with a program that delivers above and beyond anything else we've ever done for them. On behalf of our entire organization, I'm very proud to say that we now offer our fans the most comprehensive rewards program in the NHL."
What's new? Members of The Seventh: Season Seat Member Club will:
- Receive 20% off all purchases on all concessions^ which adds to the existing 20% off on merchandise.
- Gain more access to exclusive events with alumni and players.
- Receive a limited-edition collection of team wear made exclusively for our Season Seat Members.
What's staying the same?
- Sens Bucks will be offered at the same levels as last year.
- Parking privileges and priority access to live events such as concerts and events like Disney on Ice at the CTC*.
- Flexibility in ticket management.
"The Seventh is an evolution of our VIP Benefits program and incorporates all of our members' favourite benefits from the previous program, while offering our fans even better preferential pricing, more access to player and alumni events and non-hockey experiences such as live music, travel and hospitality opportunities," said Nicolas Ruszkowski, Ottawa Senators Chief Operating Officer. "We're really proud of the program we've created and are looking forward to delivering on the promise this program has to engage and thank our fans for the incredible loyalty they've shown our organization."
The Seventh: Season Seat Member Club launches today. For more information, please visit https://theseventh.club/
*For Full and Half Season Seat Member in the 100 and 200 level only
^excluding alcoholic beverages
Visit the Senators website: www.ottawasenators.com
Engage with the Senators on Twitter: @Senators
Like the Senators on Facebook: www.facebook.com/ottawasenators
Follow the Senators on Instagram: senators