Music Week (09/04/19) Paine, Andre

See Tickets has launched secure, non-transferable digital tickets to counter the secondary market, with each ticket boasting a dynamically refreshing barcode linked to a customer's user account, mobile device and See Tickets app. See CEO Rob Wilmshurst called the rollout "a major milestone ... as we now have a secure ticketing solution we can offer to our clients to use at any venue, on any show." Two years ago the company launched its own ethical resale website, Fan to Fan, with more than 35,000 tickets sold through the site since. See also has initiated bespoke anti-secondary market efforts for artists such as Ed Sheeran and the Arctic Monkeys, and developed a photo ID registration system with the U.K.'s Glastonbury festival to thwart scalping. "We welcome See Tickets' continued efforts to keep tickets in the hands of genuine customers by investing in the development of secure, anti-tout technology," said FanFair Alliance campaign manager Adam Webb. "It should make the ticket purchasing and venue entry process safer, faster and more consumer-friendly."

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