Industry Press / 10.25.22
See Tickets North America Welcomes Rebecca Throne as SVP of Strategy & Partnerships
Los Angeles, CA – October 25, 2022: See Tickets North America announces Rebecca Throne as Senior Vice President of Strategy and Partnerships. Throne brings a diverse network of skills and experience to See Tickets. In this newly created position, she will guide non-music related ticketed events and partners through See Tickets’ rapidly expanding North American client base.
In Throne’s previous role as the Head of Ticketing for the Burning Man Project, which produces the iconic annual Burning Man event, her work reformed the social and cultural potential of ticketing strategies. While working with Burning Man, Throne navigated transitions across four different ticketing platforms, leading to the creation of private ticketing exchanges, which allowed customers to be in control of their own ticketing experience while keeping resale prices down. In this ecosystem, buyers could sell back their tickets instead of turning to often unreliable third party ticketing resources, creating a safe and verifiable method of reselling by keeping tickets circulating within the community – an idea later widely adopted in the event ticketing industry.
During her 15 years working with Burning Man, Throne’s unique ticketing strategy captured and nurtured the project’s mission while providing the nonprofit with the resources needed to sustain its year-round cultural mission.
“We couldn’t be more excited to have Rebecca join our team. She will be an infusion of new energy and ideas. Her deep experience in ticketing will be a tremendous asset to our team.”
– Boris Patronoff, Group COO / CEO See Tickets North America
“Ticketing and live events are inherently interdisciplinary endeavors; the communities and businesses involved should be mutually supportive. I’m excited to work with See Tickets on our shared vision of ticketing as a holistic system that when deployed with intention and care can ignite community and galvanize independent live events businesses.” – Rebecca Throne
Highly regarded in the events and ticketing space, Throne is also a board member of the International Ticketing Association (INTIX), and has been a featured speaker at INTIX, SXSW, International Music Festival Conference (IMFCON), and honored as a VenuesNow Ticketing Star by INTIX 2019.
In joining See Tickets North America, Throne looks forward to applying her passion for community and cultural engagement across a diverse range of niche events. Throne aims to further redefine ticketing as a vehicle of culture with the capacity to support both thriving business and vibrant community. In a fan-driven marketplace, See Tickets is excited to welcome such a community-centric ethos to the company.
About See Tickets
Founded more than 30 years ago, See Tickets is one of the leaders in the Global ticketing market, with a strong presence in Europe and the United States. See Tickets sold more than 27 million tickets in 2021 for 8,000 clients including the legendary Glastonbury Festival, Tomorrowland, The Troubadour, LA Pride Festival, AmericanaFest, Disco Donnie Presents, the Château de Versailles, and Pitchfork Music Festival. Currently 400 people are united under the See Tickets brand in Los Angeles, Nashville, London, Nottingham, Paris, Berlin, Amsterdam, Madrid and others around the world. See Tickets is a subsidiary of Vivendi, a world-class content, media and communications group.