FT. LAUDERDALE, Fla. (January 28, 2025)—SECUTIX, a global leader in technology for the ticketing industry, announces a strategic alliance with Salesforce (NYSE: CRM) as the leading enterprise Customer Relationship Management technology solution to meet the growing demand for cultural arts and attractions and sports organizations alike to have a 360-degree view of customers throughout their lifecycle.
SECUTIX’s SaaS-based ticketing engagement platform includes a full suite of white-label ticketing solutions and is expanding its CRM offerings with Salesforce through open platform technologies and best practices—leveraging JCA for cultural arts and attractions and Cogny for sports.
For the past two years, SECUTIX has seen a growing demand for market requirements and has established a two-pronged approach to develop a near real-time, bidirectional integration between SECUTIX and Salesforce. Built by a leading Salesforce ISV partner, Cogny, the solution delivers a best-in-class enterprise level capability which unlocks use across organizations, from ticketing to development, finance and marketing.
“Ticketing and membership systems are often the greatest source of patron data for performing arts organizations, so it is essential that this data is available to the entire organization; the SECUTIX integration with Nonprofit Cloud promises to do just that,” said Salesforce Strategic Nonprofit Solution Engineer Mike Brown. “Patron expectations continue to rise, but without the right tools and a modern data strategy, performing arts organizations will find it challenging to meet patron expectations and are missing opportunities to create the ‘wow moments’ that build lifelong affinity.”
SECUTIX empowers organizations through innovation by developing technologies which are easy to integrate, flexible to meet changing business conditions and provide growth, revenue, engagement and insights.
SECUTIX General Manager of the Americas Michael McDermott said, “We provide technology that allows our customers to control how they manage their ticketing inventory with specific pricing, fees, transfers, and resale rules to monitor and protect the tickets from fraudulent behaviors.”
“We heard the demand for a reserved seat ticketing solution that could integrate with a donation management CRM, and we are delivering this solution with the Gordon Center and On Location, LTA, and several other high-profile customers today.”
According to McDermott, the integration with Salesforce connects a multi-faceted, and often siloed, ecosystem together and empowers organizations to integrate at their own pace and take control of what and how events are happening, regardless of the type of event, and leveraging expertise from industry experts like JCA.
JCA Chief Executive Officer Steve Jacobson said, “Our team of experts at JCA is excited to provide enterprise-level technology and insights with SECUTIX and leverage our combined decades of experience to help increase revenue, optimize operations, and build lasting relationships with your target audience.”
As one of Salesforce’s largest ISV partners, Cogny serves the sports and entertainment industry as a strategic business and implementation partner with team members working to maximize data to drive strategy and results.
To schedule a demo or learn more about the enterprise solution, please visit secutix.com/intix to schedule a meeting.
NOTE TO EDITOR: To learn more or schedule interviews, please contact Natalie Boe at (312) 888-5482.
About SECUTIX
SECUTIX is the market leader in advanced digital solutions for the events industry. Offering a seamlessly integrated and open cloud platform, SECUTIX gives organizations complete control and a suite of tools to better understand and digitally engage with audiences, monetize products and services, secure operations and take audience experiences to the next level. In 2023, SECUTIX processed more than $3B in transaction revenue and processed more than 53M tickets.
SECUTIX serves a range of organizations on a global scale, including sport clubs, stadiums and arenas, museums, live entertainment organizations, leisure parks and festivals. Its emblematic customers include UEFA, Opéra National de Paris, Silverstone, Stade de France and many more. Learn more at secutix.com.
About Salesforce
Salesforce helps organizations of any size reimagine their business for the world of AI. With Agentforce, Salesforce's trusted platform, organizations can bring humans together with agents to drive customer success—powered by AI, data, and action. Visit www.salesforce.com for more information. Learn more at salesforce.com.
About JCA
For 30+ years, we have fused data and technology expertise and real-world experience to create breakthrough outcomes for nonprofits. We’re the go-to nonprofit consulting firm for organizations who are building a brighter future. As the first and foremost independent consulting firm dedicated solely to the technical and operational needs of nonprofits, we strengthen organizations from the inside out. We tailor carefully-developed technology and data-driven strategies to your organization, helping you achieve real and lasting results. Learn more at jcainc.com.
About Cogny
Cogny brings more than a decade of success with leading US sports organizations to centralize their customer's information, helping automate journeys and actions. After working with clients in the Sports & Entertainment industry for almost a decade, Cogny evolved from being a Salesforce consulting company to industry specialists developing specialized products and services. The products were designed with years of industry research to close the gap between client's brand, their customers/fans, CRM, and sponsors. Cogny also offers a dedicated business team that supports clients in achieving their objectives. Learn more at cogny.co.