Industry Press / 08.24.23
SECUTIX Signs FanTix to Be Strategic Partner for LATAM Region; First Joint Customer is the World Champion Argentine Football Association (AFA).
SECUTIX, a leading cloud ticketing and engagement platform powering some of the largest sporting events, live entertainment, and performing arts in the world, is partnering with FanTix to expand into LATAM sports.
Together they made history by successfully deploying a blockchain-based digital souvenir ticket during the U20 World Cup tournament held in Argentina in June. This groundbreaking innovation marks a significant milestone in the ticketing industry with a single platform delivering the secure ticket and souvenir in a controlled digital wallet and reflects SECUTIX’s commitment to revolutionizing the fan experience worldwide.
“The LATAM market is hyper local with complex requirements which is why the partnership with FanTix is so exciting as part of our strategy to grow the Americas,” said Michael McDermott, General Manager of SECUTIX Americas. “FanTix brings a unique combination of LATAM market expertise and relationships to deliver a full-service solution to address these challenges. We look forward to continuing our partnership with FanTix and exploring new avenues to enhance ticketing processes for major sporting events."
The initial deployment introduced SECUTIX’s blockchain based digital wallet to deliver secure mobile match-day tickets and special edition blockchain souvenir tickets for the tournament. Leveraging blockchain technology ensures the immutability and authenticity of each ticket, eliminating the risk of counterfeit tickets and enhancing security for fans.
“Our technology not only enhances the confidence for fans to know they have a valid ticket to attend the match, it also opens up new possibilities for fans to commemorate their attendance at major sporting events,” explains Carlos Abriata, CEO of FanTix. “I understand the passion of the Argentinian football fan and am honored to provide them with a much better ticketing experience to assist the stadiums and have a special way to remember their experience.”
FanTix, in collaboration with SECUTIX, has also reached an agreement with the current World champions Argentine Football Association (AFA) for the 2026 World Cup qualification (CONMEBOL). This strategic partnership solidifies FanTix's commitment to delivering cutting-edge ticketing solutions and ensures a seamless and secure ticketing experience for fans attending the highly anticipated 2026 World Cup qualifiers.
With this collaboration, AFA and FanTix aim to enhance the accessibility and efficiency of ticketing operations while maintaining the highest standards of security. Through the integration of blockchain technology, fans can expect an improved and hassle-free ticketing experience, bolstered by enhanced data protection and fraud prevention measures.
About FanTix
FanTix is a full-service ticketing company based in Miami, FL with operations in Buenos Aires, Argentina. FanTix was founded to provide LATAM sports clubs, leagues, associations and confederations with plans to revolutionize the fan experience in LATAM sports by offering a secure, transparent, and unique ticketing solution backed by its team of ticketing experts to sell, manage, and engage with fans.
About SECUTIX
SECUTIX a pioneer secure ticketing solution provider since 2007. Annually SECUTIX delivers more than 60 million tickets valued at more than $2.5 Billion worldwide with its advanced SaaS ticketing, engagement, payment, and analytics platform. Many of the world's leading sports, live events and cultural arts organizations use SECUTIX’s closed-loop platform to provide complete control of pricing and fees within its integrated primary and secondary sales channel, queue and bot management, B2B and Hospitality sales channels, marketing and analytics platforms for greater customer engagement to monetize its products and services, and mobile digital wallet and tickets secured by leveraging the blockchain to eliminate fraudulent tickets, secure operations and enhance attendees experience before, during and after the event. For more information visit www.secutix.com
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