Marketing / 04.25.18
Secondary Ticket Websites Agree to be More Transparent Over Tout Sales
Original article published on The Herald (Scotland) (04/25/18) by Martin Williams
Three of the U.K.'s largest secondary ticketing sites have agreed to make significant changes to the way they gather and display information to consumers following an investigation by government agency the Competitions and Market Authority (CMA). eBay-owned StubHub and Ticketmaster-operated platforms GetMeIn! and Seatwave have all committed to providing clearer information about tickets sold through their platforms, including notifying buyers if there is a risk that they will be turned away at the door. The sites have also pledged to make clear the name and identity of the person selling the ticket, as well as information on a ticket's seat number and location inside a concert venue. To do so, StubHub, GetMeIn! and Seatwave will make it mandatory for sellers to provide the required information when listing a ticket, routinely carry out their own checks on primary ticket sellers' websites about resale restrictions. Switzerland-based Viagogo has not currently agreed to make the required changes, according to CMA.
Read the full story on the The Herald website.
Tags: Reselling , Regulations , News , Secondary Ticketing