For decades, the St. Louis Symphony Orchestra (SLSO) and the Chicago Symphony Orchestra (CSO) have been known for unforgettable performances. Now, they’re taking the same care they bring to the stage and applying it to their patrons’ digital experiences—by launching SeatMe’s 3D virtual seat selection.
Stepping Into the Hall Before the Music Begins
The ticket-buying journey used to involve a leap of faith. Patrons would click on a seat map, hoping the view would be what they imagined. Now, with SeatMe, audiences at both SLSO and CSO can virtually step into the hall before they ever check out.
This immersive view removes uncertainty, helping patrons choose confidently, and making the ticket purchase part of the excitement leading up to the performance.
A Patron-Centered Ticketing Journey
SeatMe was built around the idea that buying a ticket shouldn’t be a transaction, it should be an experience. For SLSO and CSO, that means:
- Transparency: Patrons know exactly what their view will be, whether they’re close to the stage or in the upper balcony.
- Flexibility: SeatMe supports subscriptions, packages, and single tickets, giving audiences options for how they engage.
- Accessibility: Custom ADA seat messaging and behavior ensure that every patron, regardless of ability, can find the right seat with ease.
- Personalization: From price type rules to membership upsells, the experience adapts to each buyer.
At the Chicago Symphony Orchestra, early results show just how much SeatMe is enhancing engagement and driving revenue. Since launch, 16% of purchases have used the interactive seat view, and this group accounts for an impressive 23% of total ticket revenue. Even more telling, patrons who engage with the interactive experience have a 58% higher average order value (AOV). Ultimately, a clear indicator that when buyers can visualize their experience, they’re more confident and willing to invest in premium seating.
Seamless Behind the Scenes
While patrons enjoy a richer journey, both orchestras benefit from a smoother process for staff, fewer administrative headaches, and a platform built to scale for the future. With detailed 3D renderings created by 3D Digital Venue, SeatMe gives patrons a true-to-life view of each hall before purchasing, while remaining fully integrated with Tessitura and compatible with both TNEW and full API implementations.
Further providing a flexible, scalable solution that enhances the patron experience and aligns seamlessly with both venues’ operational goals.
Tradition Meets Innovation
By adopting SeatMe, SLSO and CSO are showing how tradition and innovation can harmonize. These world-class orchestras are redefining what it means to welcome an audience, not just in the concert hall, but from the very first click.
“We’re honored to partner with the St. Louis Symphony Orchestra and the Chicago Symphony Orchestra as they redefine the patron digital experience,” said Brian McGovern, Partner at iMedia. “SeatMe introduces a new level of engagement and excitement to the ticketing process, allowing patrons to visualize their view before purchase and feel a deeper connection to the performance ahead.”
Ready to see how SeatMe can transform your patrons’ ticket-buying experience? Learn more about SeatMe and schedule a personalized demo at www.imediainc.com/seatme.
About iMedia
iMedia is a full-service digital agency with nearly 20 years of experience supporting arts and culture organizations. Specializing in digital strategy, UX and creative design, CMS development and optimization, iMedia helps institutions build connected, accessible and impactful digital experiences. Their purpose-built tools, including the immersive SeatMe platform and a Tessitura-integrated AI chatbot, are designed to enhance the patron journey and drive results. iMedia partners with performing arts centers, museums and nonprofit venues across North America and beyond. For more information, visit www.imediainc.com.