Industry Press / 05.17.22
SeatGeek Scores Partnership with NHL’s Florida Panthers, FLA Live Arena, and War Memorial Auditorium As Official Ticketing Platform
NEW YORK, NY and SUNRISE, Fla. – May 17, 2022 – SeatGeek, the high-growth technology platform that is transforming the live-event experience for fans, teams, and venues, today announced a multiyear partnership with the National Hockey League’s Florida Panthers and the team’s owned and operated venues. With this new partnership, which marks SeatGeek’s first deal as the official ticketing provider of an NHL team and its venues, SeatGeek will assume ticketing for all events and concerts at FLA Live Arena in Sunrise as well as the War Memorial Auditorium in Fort Lauderdale once the integration is complete.
The partnership showcases SeatGeek’s strength as a vertically integrated technology platform that provides attractive economics for enterprise customers. The company’s open ecosystem enterprise ticketing solution enables teams, venues, and promoters to efficiently and intelligently grow the business, while also giving fans innovative ways to experience live events.
“Enhancing the fan experience at our venues, refining our inventory data analytics, and heightening business performance continues to be a core focus,” said Matthew Caldwell, President & CEO of the Florida Panthers. “As our fan attendance continues to increase, SeatGeek will play a vital role in helping us create engaging multi-generational fan experiences for years to come. We’re eager to integrate their technology into every touchpoint we have at our state-of-the-art facilities.”
Fans will be able to experience the exhilaration of a live Panthers game, sing along with their favorite artists, and see the world's best performers at FLA Live Arena and War Memorial Auditorium with a quick tap of the finger. By using SeatGeek’s app, event-goers can easily buy, transfer, and scan their tickets through their mobile devices allowing for seamless event access. In the app, fans can also use SeatGeek’s proprietary Deal Score technology to quickly find the best prices for the best tickets, buy with confidence and save money in the process. Through SeatGeek’s Rally technology, a fully personalized event experience platform incorporated directly in the mobile app ticket, fans will also be able to find things such as a ride to and from the game and purchase an upgraded experience such as sitting rinkside for a front row seat to the action.
Through its enterprise software solution, the Panthers will have access to industry-leading data and analytics tools that will help them manage hundreds of events per year at FLA Live Arena and War Memorial Auditorium enabling them to better understand demand for tickets in real-time.
“Technology is both fueling and reacting to the way we experience live events. Teams and venues are grappling with how to engage and develop next-generation fans, and it’s organizations like the Panthers who understand that technology is part of the solution,” said Jack Groetzinger, CEO and co-founder of SeatGeek. “In partnership with the Panthers and their state-of-the art venues, we will fundamentally shift old ways of doing business to provide fans with the best that live events have to offer.”
The Panthers join a growing roster of standout clients like NBA’s Cleveland Cavaliers, Brooklyn Nets, MLS’ Portland Timbers, and Jujamcyn Theaters’ five Broadway venues. SeatGeek also signed a deal last year with the Philadelphia Flyers and Wells Fargo Center to become their official ticketing exchange.