NEW YORK, NY and OKLAHOMA CITY, OK—February 11, 2025—SeatGeek, the high-growth technology platform transforming the live event experience for fans, teams, and venues, today announced a new partnership with USA Softball, the most prominent softball organization in the United States, and Devon Park—the Softball Capital of the World. Kicking off this year, this partnership makes SeatGeek the Official Ticketing Partner of the globally recognized organization and its home venue.
“Seamless ticketing is a critical piece of delivering a world-class softball experience,” said Craig Cress, Chief Executive Officer at USA Softball. “With SeatGeek’s technology, we’re not just simplifying how our fans purchase tickets—we’re equipping our organization with smarter data and operational efficiencies that will help us continue growing the game at every level.”
SeatGeek’s technology will enhance the way fans access tickets to all USA Softball-operated events and games at Devon Park, including Big Ten and Big 12 conference events1. With an intuitive ticketing experience and streamlined checkout—fans can easily secure their seats and even take their game day to the next level through SeatGeek’s enhanced event-day features, like Rally, which turns fans' tickets into a personal concierge, offering parking details, wayfinding, special offers and more.
“We’re always looking to partner with organizations that share our passion for creating exceptional live event experiences,” said Jeff Ianello, EVP of North American Sales at SeatGeek. “USA Softball represents an exciting opportunity to bring our innovative ticketing technology to a new audience of dedicated fans while providing the organization with the tools to grow the game and optimize their events.”
Powered by SeatGeek’s Unify platform, USA Softball will unlock smarter, data-driven ticketing solutions—streamlining sales, optimizing inventory, and maximizing revenue for a more efficient and impactful event experience.
USA Softball joins SeatGeek’s growing roster of partners, which encompasses some of the biggest names in sports and entertainment, including six NFL teams, three NBA teams, two NHL teams, and multiple clubs across the MLS, NWSL and the EPL. SeatGeek also has league-wide and organizational partnerships with the Ladies Professional Golf Association (LPGA), PGA of America, and the United Soccer League (USL).
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ABOUT USA SOFTBALL
USA Softball (USAS) is a 501(c)(3) not-for-profit organization headquartered in Oklahoma City, Okla., and is designated as the National Governing Body (NGB) of Softball in the United States and a member of the United States Olympic & Paralympic Committee. One of the nation’s largest sports organizations, USAS sanctions competition through a network of Local Associations, which includes all 50 states and select metro associations. USAS is dedicated to providing people of all ages the opportunity to play the game they love at a variety of levels by offering recreational, league, tournament and competitive play for fast pitch, slow pitch and modified pitch. USAS annually conducts thousands of tournaments throughout the country including over 100 National Championships. The USAS umpire program is among the nation’s largest and are widely known as the best trained umpires in the game.
As the NGB for the sport of softball, USAS is responsible for training, equipping and promoting the six USA Softball National Teams that compete in events such as the Olympics, Pan American Games, World Championships and other international and domestic events. For more information on USAS, including its founding and history as the Amateur Softball Association of America (ASA), please visit, www.usasoftball.com.
ABOUT SEATGEEK
SeatGeek was founded in 2009 when three live event fans had the crazy idea that modern technology could improve the live event-going experience for everyone—fans, teams and artists. Today, SeatGeek offers a trusted marketplace for fans to easily buy and sell tickets to the events they love and provides primary box office technology for some of the most prominent names in sports and entertainment globally.