San Francisco, CA – The San Francisco Giants today announce their innovative partnership with ExperienceNow, Inc. (XNow), a leading provider of audience segmented solutions for ticketing, travel and e-commerce. XNow will enhance the Giants ticketing capabilities, broaden the team’s fanbase and drive significant revenue growth. The partnership also includes the Giants strategic investment in XNow.
With XNow’s cutting-edge SaaS platform, the Giants will segment and verify audiences, create unique sales channels and optimize targeted messaging and offers. XNow will enable the Giants to unlock personalized ticketing offers and experiences for fans, boost repeat purchases and attract new buyers. Through this partnership, XNow will expand its reach within MLB and other professional leagues - fostering growth across ticketing, sponsorship and related verticals.
“The collaboration between the Giants and XNow represents a unique opportunity to reimagine how we engage with fans,” said Russ Stanley, Senior Vice President, Ticket Sales & Services at the San Francisco Giants. "We will pioneer new applications for audience segmentation and verification, which will enhance both the ticket buying and the team sponsor experiences.
To learn more about XNow’s ticketing and travel platform, visit xnow.com
About ExperienceNow, Inc. (XNow)
XNow is the leading solution for increasing sales for professional sports ticketing. Widely adopted, XNow seamlessly segments and verifies online consumers into strategic groups—such as seniors, college students, healthcare workers, teachers, millennials, residents, and more. Using a proprietary pricing engine, XNow empowers teams to set optimized pricing and tailored offers for each group, driving higher conversion rates, increased repeat purchases, and stronger fan loyalty.
XNow’s platform functions as an advanced proprietary SaaS layer that integrates effortlessly with all major ticketing platforms, sitting between a team’s website and its designated ticketing platform.
XNow’s consumer-facing ticketing website, XNow.com, serves as a hub for verified consumer group traffic, driving visitors to each team’s website and ticketing platform, driving even higher ticket sales.
To learn more about XNow’s fan engagement and ticketing sales solution, visit About Us.
About the San Francisco Giants
One of the oldest teams in Major League Baseball, the 141-year-old franchise moved to San Francisco from New York in 1958. After playing a total of 42 years in Seals Stadium and Candlestick Park, the team moved to the privately constructed, downtown ballpark on the corner of 3rd and King in 2000. The organization is widely recognized for its innovative business practices and baseball excellence having been named in the past decade the Sports Organization of the Year by Street & Smith’s Sports Business Journal, Organization of the Year by Baseball America and ESPN’s Sports Humanitarian Team of the Year. Oracle Park is also the only ballpark in the country to have earned Silver, Gold and Platinum LEED certification for an existing building.
Since opening its gates, Oracle Park has become internationally-renowned as a premier venue in the world of both sports and entertainment. On the diamond, more than 66 million spectators have witnessed countless magical moments, including three World Series Championships (2010, 2012 & 2014), the raising of four National League Pennants and eight playoff appearances. The ballpark has also hosted some of music’s biggest acts, including Dead & Company, Lady Gaga, Beyoncé & Jay-Z, Ed Sheeran, the Rolling Stones, the Eagles, Bruce Springsteen and the E-Street Band, Green Day and Billy Joel.