SALT LAKE CITY (June 16, 2026) — True Tickets, the secure digital ticket delivery service transforming audience relationships for arts and cultural venues, is proud to announce a new partnership with Salt Lake County Arts & Culture and its ticketing platform, ArtTix.
The collaboration brings modern, secure digital ticketing technology to five of the region’s important performance venues: Maurice Abravanel Hall, Janet Quinney Lawson Capitol Theatre, George S. and Dolores Doré Eccles Theater, Mid-Valley Performing Arts Center, and the Rose Wagner Performing Arts Center.
“Our priority at ArtTix is to ensure a secure and seamless ticketing experience for every patron,” said Andrew Sylvia, ArtTix Manager at Salt Lake County Arts & Culture. “True Ticket’s tools will streamline ticket delivery for our patrons, help curb fraudulent ticket re-sales, and build trust in the security and transparency of each ArtTix transaction.”
True Tickets’ advanced features allow ArtTix patrons to access tickets through a branded ticket wallet, while password-less login and contactless delivery ensure swift, fully accessible entry. Patrons can also share tickets instantly under venue-defined, rules-based controls.
“We’re thrilled to partner with Salt Lake County Arts & Culture to support their mission of creating spaces, places, services, and programs to engage with the arts,” said Matt Zarracina, CEO, True Tickets. “Together, we’re creating a ticketing experience that’s more secure, more inclusive, and deeply connected, empowering Andrew and his team to streamline access, engage every attendee directly and unlock new insights that strengthen community engagement.”
The partnership reflects Salt Lake County Arts & Culture’s longstanding commitment to world-class programming and public service. With True Tickets, the division reinforces its role as a national leader in community-centered, future-ready arts infrastructure.
###
About True Tickets
True Tickets is a secure contactless digital ticketing service that puts venues and event organizers in control of their tickets and in communication with their true audience. To date, True Tickets has delivered 29.6 million digital tickets worth USD $2 billion and enabled 4.1 million secure shares across 100+ arts organizations worldwide. Available to Tessitura Network members, True Tickets' business-to-business solution seamlessly integrates with primary ticketing systems, empowering its partners to leverage the advantages of digital-native tickets to ensure extraordinary live experiences for their guests. With True Tickets, ticket issuers can set rules and track ticket custody, limit the excesses of the secondary market, and restore direct relationships between their audiences and the live events they love. Learn more at True-Tickets.com, where you can book a demo or follow True Tickets on Twitter or LinkedIn for updates.
About Salt Lake County Arts & Culture
Salt Lake County’s Arts & Culture division is a team of dedicated professionals with a passion to support and expand the County’s arts and cultural community. We are committed to fostering deep community connections through shared arts and cultural experiences, and we support this mission with our Spaces, Places, Services, and Programs. ArtTix is a key service of Arts & Culture and the authorized ticket seller for events at Maurice Abravanel Hall, Janet Quinney Lawson Capitol Theatre, George S. and Dolores Dore Eccles Theater, Mid-Valley Performing Arts Center, and the Rose Wagner Performing Arts Center. Learn more at saltlakecountyarts.org.
Media Contacts:
True Tickets
Crystal Henderson
crystal@thepresshouse.com
Salt Lake County Arts & Culture
Cami Munk
cmunk@saltlakecountyarts.org