The Royal Ballet and Opera has introduced booking protection across its ticketing journey, giving audiences greater confidence when planning visits to the Royal Opera House in Covent Garden.

As one of the world’s leading cultural organisations, the Royal Ballet and Opera presents an internationally acclaimed programme of opera and ballet and welcomes audiences from across the United Kingdom and around the world. With a heritage spanning almost 300 years and a reputation for artistic excellence, the organisation continues to set the benchmark for performance and audience experience at the highest level.

The Royal Ballet and Opera has implemented a customised integration with its ticketing system, delivered by Secure My Booking. The solution integrates seamlessly within the purchase process, providing audiences with added reassurance while maintaining a smooth and intuitive checkout experience. At the same time, it introduces a revenue stream that supports the organisation’s wider commitment to financial sustainability and continued artistic excellence.

Sophie Wybrew-Bond, Chief Commercial Officer at the Royal Ballet and Opera, said:

“The Royal Ballet and Opera is excited to be working with Secure My Booking. Ticket protection will give our customers peace of mind, ensuring they can claim a full refund in the event they are unable to attend a performance for unforeseen circumstances. Reducing uncertainty will ensure more people than ever can book with confidence to see world-class ballet and opera at Covent Garden".

Peter I’anson, Chief Operating Officer at Secure My Booking, said:
“The Royal Ballet and Opera is one of the most respected cultural organisations in the world, and we are delighted to be working with such a prestigious institution. Their decision to implement Secure My Booking reflects a continued focus on enhancing the customer experience, alongside introducing carefully considered revenue generating services. A clear commitment to excellent customer service underpins this approach, and we are proud to support them with our ticket refund protection, the leading partner for arts and culture organisations worldwide.”

Both organisations share a strong commitment to audience care and long-term sustainability, ensuring that confidence and clarity remain central to the booking journey while also supporting responsible revenue generation.

Secure My Booking is the leading provider of ticket refund protection in the arts, trusted by more than 400 venues and organisations worldwide. We help arts and culture organisations enhance customer service by giving audiences the option to purchase refundable tickets, providing confidence at the point of ticket purchase.

Alongside enhancing the customer experience, Secure My Booking generates millions of pounds/dollars in additional income for a sector that is largely made up of not-for-profit organisations, creating meaningful, incremental revenue.

With over 10,000 reviews across Trustpilot and Google and an average rating of 4.8 stars, Secure My Booking is recognised by audiences for being simple, quick and reliable.

The Royal Ballet and Opera welcomes audiences to thousands of performances each year, and this enhancement ensures visitors receive the same high standard of service that defines the organisation both on and off the stage.

For more information please contact partners@securemybooking.com or visit www.securemybooking.com.