Marketing / 08.15.19
Ravens Using Volunteers to Help Sell Tickets to 'Stay Ahead of the Game' in E-Commerce Era
Baltimore Sun (08/08/19) Shaffer, Jonas
The Baltimore Ravens are enlisting volunteer "Ravens Scouts" to extend the breadth of their ticket sales outreach to overlooked fans. The Ravens' Baker Koppelman says the first group of volunteers is a mix of "civic-minded," "connected" and "personable" leaders in the team's fan base. "This is intended to allow them to be a representative of ours, identify themselves that way and, as they live their lives, they have conversations with people," Koppelman notes. He suggests the program is already yielding benefits, with one program member's relationship with local police organizations possibly leading to an in-person sales pitch. Another member plans to host tailgate parties for interested fans "because they want them to experience the Ravens like they do," according to Koppelman. Volunteers' incentive for selling tickets includes team-oriented perks, with Koppelman saying the Scouts will work "in hand" with the Ravens' sales team. He concludes that the program will help the franchise "stay ahead of the game" as ticket sales increasingly migrate online.
Read the full article on the Baltimore Sun.
Tags: Sports , News , NFL , Leadership