Sports Business Journal (10/15/26) Fischner, Ben
Gate giveaways and other gifts to ticket buyers are most commonly associated with baseball or other sports with a large volume of tickets to move. But the NFL's Los Angeles Rams have turned to some high-profile premiums this season to get new fans into the customer database, sell more tickets directly rather than on secondary markets, and charge higher prices. "We are using this to get full-price sales and sell through even more, and raise demand beyond what it's ever been, not to sell out," remarks Dan August, the team's EVP, Consumer Revenue and Strategy. "We want more kids to be fans!" For a recent home game against the Cardinals, the Rams gave away replica Super Bowl LVI rings to the first 60,000 attendees. Single-game tickets are offered for sale that come with a custom Minnie Mouse ears headband in Rams team colors. Team officials report having sold approximately 1,000 gift-with-ticket packages to each game that's part of the strategy. Finally, the Rams are offering an exclusive Día de los Muertos-themed Rampage mascot bobblehead with ticket sales for the upcoming Nov. 1 game against the Chargers. A return of the exclusive Rams Hello Kitty bobblehead is set for later in the season.
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