Industry Press / 07.01.21
Project Admission Brings Ticketing Industry Leader Derek Palmer on as Chief Revenue Officer
NASHVILLE, TN (June 30, 2021) - Project Admission, a technology platform that integrates directly with the live event industry to expand ticket distribution, announces the hiring of ticketing veteran Derek Palmer as Chief Revenue Officer (CRO). Palmer joins the team to help lead their mission of helping brands, fans, and influencers buy and sell authentic tickets through direct and social channels. As CRO, Palmer is tasked with optimizing revenue growth across all departments in working cross functionally with product, engineering, operations, and sales teams.
Prior to his appointment at Project Admission, Palmer boasts a 28-year career in the ticketing industry. For nearly 15 years, he held senior roles at Tickets.com where he last served as Managing Director and Executive Vice President of International. During his tenure there, Palmer worked closely with the majority of Major League Baseball, Premier League soccer, Wolf Trap National Park for the Performing Arts and other notable institutions. Most recently, Palmer served as Chief Operating Officer at Qcue, a software company utilized by Sports and Entertainment organizations to dynamically price and distribute tickets, in addition to having served as the Chairman for the Board of Directors for the International Ticketing Association (INTIX).
Project Admission CEO and co-founder Stephen Glicken says, “Derek adds a wealth of knowledge and experience. Combining those with his longstanding relationships across the industry will be a great addition to an already amazing team at Project Admission. We’re excited to have him.”
In joining the company Palmer feels that, “Everyone in live entertainment is discussing how we as an industry recover from the pandemic and what the keys to successful reengagement with patrons will look like. Project Admission continues to build a platform designed to deliver for today as well as position us extremely well for the future. I am thrilled to join such a dedicated team focused on improving the total customer experience.”
ABOUT PROJECT ADMISSION
Project Admission is a tech platform that works directly with the live event industry to expand ticket distribution. By helping brands, influencers, and fans buy and sell authentic tickets through direct and social channels, the platform helps capture more revenue, reach new audiences, and collect more data through identity-based ticketing. Tickets managed through Project Admission are easy to use, secure, and enhance the ticketing experience for fans, teams, venues, and ticketing companies and alike.