OMAHA, NE and NASHVILLE, TN (October 15, 2025) – Project Admission, a technology platform that provides additional features and functionality to primary ticketing platforms to help drive revenue, create back-office efficiencies and capture new data, today announced a strategic partnership with Omaha Performing Arts (O-pa), the largest not-for-profit presenter in Nebraska, to enhance its capabilities for selling group and premium ticket inventory.
The collaboration will see O-pa leveraging Project Admission's robust platform and technology to provide new, streamlined functionality for managing and selling specialized inventory, including group sales, corporate packages, and VIP experiences. This integration will significantly improve the experience for both ticket buyers and internal O-pa teams.
A critical component of the partnership is Project Admission’s unique transactional integration with O-pa’s primary ticketing systems: Tessitura and Ticketmaster. This deep integration allows for seamless, real-time coordination of inventory across all sales channels, ensuring accuracy and eliminating manual reconciliation. By unifying operations through Project Admission, O-pa gains both operational efficiencies and a powerful engine for increased revenue generation.
“We are incredibly proud to partner with Omaha Performing Arts, an organization known for its dedication to cultural excellence,” says Derek Palmer, COO of Project Admission. “This partnership perfectly showcases the flexibility and power of our platform to work within complex, multi-system environments like the Arts and Culture space. We are eager to continue our expansion and bring these efficiency and revenue-driving capabilities to more clients in the Arts sector.”
O-pa leadership is equally enthusiastic about the immediate benefits. “The ability to integrate Project Admission with both Tessitura and Ticketmaster solves a significant operational challenge for us,” says Ashley Voorhees, Vice President of Patron Services at Omaha Performing Arts. “Not only are we improving our efficiency in managing complex sales like large groups and premium seats, but the platform gives us the tools to better serve our patrons and unlock new revenue streams, ultimately supporting our mission to enrich the community.”
The partnership underscores Project Admission's commitment to providing flexible, future-proof ticketing solutions across all sectors of live entertainment, with a clear focus on empowering cultural institutions like Omaha Performing Arts.
About Project Admission
With an extensive and flexible platform, Project Admission works directly with the live event industry to provide additional features and functionality to primary ticketing partners to help drive revenue, create back-office efficiencies and capture new data. Featuring a growing suite of industry-focused, modern tools, Project Admission’s platform is directly integrated with leading primary ticketing platforms Ticketmaster, AXS, SeatGeek, Tickets.com, Tessitura, Etix and vivenu to help support sales efforts and retain existing customers while enhancing the overall fan experience. For more information, visit Project Admission.
Project Admission is a technology platform that provides additional features and functionality to your primary ticketing partner to help drive revenue, create back-office efficiencies and capture new data.
About Omaha Performing Arts
Omaha Performing Arts (O-pa) is steward of the Orpheum Theater and the Dick & Mary Holland Campus, comprised of the Holland Performing Arts Center, Steelhouse Omaha and Tenaska Center for Arts Engagement (opening spring 2026). O-pa presents a wide spectrum of performing arts and entertainment, including Broadway, jazz, dance, comedy, family, popular entertainment, and live music. The organization serves a growing audience in Omaha and the region through a broad range of education and engagement opportunities. As Nebraska’s largest arts institution, O-pa is recognized as a leader both locally and nationally. For more information, visit o-pa.org.
Media Contact:
Josh Baron
Project Admission
VP, Business Development
josh@projectadmission.com
(917) 402-55667