Technology / 12.21.21

Project Admission, A Sports Ticketing Technology Platform, Raises $5.5 Million Seed Funding Round

Access Staff

Forbes (12/21/2021) Casey, Tim

In March 2020, Stephen Glicken, co-founder of ticket technology platform Project Admission, was looking forward to a partnership with a National Hockey League team, which was upended as a result of the coronavirus pandemic. Despite the pandemic, Project Admission stuck to its business plan, and now it’s raised a $5.5 million seed funding round led by Anthemis Group. Project Admission, whose technology is integrated into SeatGeek and Tickets.com, allows for teams to create branded online storefronts through which they can sell tickets to a specific group. Today, Project Admission generates almost all of its revenue through sports partnerships, including the Cleveland Cavaliers and Portland Timbers, among others. The company expects to expand into Broadway musicals and have its technology integrated with five other ticketing platforms by the end of next year. “We have the opportunity to capture these integrations, which is the hardest part of our business,” Glicken says. “The biggest barrier to entry is the integrated access to tickets. This [funding] allows us to step on the gas to get the integrations done and help us scale.”

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Tags: Sports , News , Revenue