Pollstar (12/13/23) Gottfried, Gideon
Live event professionals have come a long way in overcoming stigmas around talking about one's own mental and physical health. One live professional who has been sharing her journey to inner peace while staying fully immersed in this fast-paced industry is Lina Ugrinovska, international booking agent and CEO of her own agency, Banana & Salt. She recently published a book about her journey titled "Passages of Interoception: Crafting A Purpose Into The Music Industry." Ugrinovska says her primary goal with the book "was to share a personal narrative that resonates with individuals, especially those in the same industry. I aimed to provide insights into the transformative power of self-analysis and introspection, offering practical strategies for navigating the challenges of a demanding professional environment." She insists the book is not limited to individuals within the music industry. When asked if there is anything she would like live event professionals who will be reading the book to take away from it, she was quick to answer: "The book serves as a reminder that even in demanding industries, taking moments for self-reflection and self-care is not only essential but also transformative."
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