The PGA TOUR event, was won in thrilling fashion by South Korean Sungjae Im, achieved the second highest attendance mark in tournament history. The event attracted 206,384 spectators over seven days of perfect weather and great competition spanning from the Monday Pro-Am to Sunday’s final round, slightly more than the 204,487 who attended the tournament in 2019.
The event was named the “Most Fan First” event on the PGA TOUR in 2019, had a focus in 2020 of improving the consumer purchase experience, and found the perfect partner in TixTrack. The solution provided enhanced on-line and in-person ticket sales for the tournament’s wide range of individual and package offerings.
Andrew George, Tournament Director of The Honda Classic said, “Consumer preferences related to large-scale events is changing more rapidly than ever before. It was extremely important for us to partner with a platform that was flexible and adaptive. TixTrack found new creative ways for the tournament to sell and distribute our tickets, leading to record-breaking sales during the event.”
TixTrack’s innovative software and their personalize management of our account leading up to tournament, and on-site during the week of our event was remarkable. We are extremely happy with the results and look to take advantage of more of TixTrack’s capabilities next year.”
Steven Sunshine, TixTrack's Co-Founder and CEO said, "When we founded TixTrack in '08 our objective was to bring a new brand of rigorous thinking and science to the business of live entertainment ticketing. We were fortunate to secure some major clients who we have worked with in partnership to develop new and innovative software to meet their needs. We are thrilled to have partnered with The Honda Classic to provide world class ticketing to their fans.”
About The Honda Classic
The Honda Classic (www.thehondaclassic.com) brings the world’s best PGA TOUR players to Palm Beach County, providing a week of entertainment for the entire community. Net proceeds of the tournament benefits South Florida charities through Children’s Healthcare Charity and its primary beneficiary Nicklaus Children’s Health Care Foundation. CHC supports activities that advance and enhance the diagnosis, treatment and prevention of childhood diseases and disorders. CHC also support non-profit programs and projects aimed at health care and community services.
About TixTrack Inc.
TixTrack (www.tixtrack.com) is a Los Angeles-based ticketing technology company with satellite offices in London and New Zealand, which has developed two cutting edge Cloud-based ticketing platforms, each designed to meet the unique needs of a specific industry sector: Nliven – serving the live entertainment / reserved seating sector, and Ticketure - serving the arts and attractions / general admission and timed-entry sector.
Formed in 2008, TixTrack serves hundreds of major venues and rights-holders worldwide including such high-profile clients as Cirque du Soleil, Nederlander and Nimax Theatres within the reserved seating sector, and The Honda Classic, The Broad Museum, SpyScape and Chicago Museum of Science and Industry in the visitor attractions sector.
For more information about TixTrack, Nliven or Ticketure, please contact Michael Arya, Co-Founder & CRO at michael@tixtrack.com or (626) 825-9345.