ASHLAND, OR / BOSTON, MA (January 22, 2026) — The Oregon Shakespeare Festival (OSF), one of the nation’s oldest and most celebrated regional repertory theatre companies, has partnered with True Tickets, the secure digital ticket delivery service designed for arts and cultural organizations, to introduce mobile-first ticketing across its Ashland campus. The collaboration supports OSF’s longstanding commitment to accessibility, community connection, and world-class theatrical experiences.
Founded in 1935 and now producing a rotating repertory season of up to ten plays and musicals each year, OSF draws audiences from every U.S. state and around the world to its three iconic venues, including the renowned open-air Allen Elizabethan Theatre. As the organization prepares for its 90th anniversary season, this partnership marks a strategic investment in guest experience and sustainable, modern theatre operations.
Beginning in the 2026 season, OSF audiences will receive their tickets through secure digital delivery with password-less login for swift, fully accessible entry. Each ticket is delivered as a dynamic QR code, allowing staff to scan quickly and reduce bottlenecks, while giving OSF greater control over how tickets are shared. Every delivery, share, and scan event syncs directly to Tessitura, providing a clearer view of who is actually attending performances and helping OSF deepen its relationships with audiences.
“We’re excited to modernize our ticketing experience and make it easier for the thousands of patrons who visit our campus each season,” said Javier (Javi) Dubón, Interim Executive Director and Director of Marketing and Sales of the Oregon Shakespeare Festival. “Partnering with True Tickets allows us to offer a more seamless, secure, and reliable experience while giving our teams better tools to communicate with patrons and support accessibility across the Festival.”
With millions of digital tickets delivered across arts and cultural organizations, True Tickets brings secure delivery, rules-based ticket sharing, and real-time audience insight to venues committed to strengthening patron connection. For OSF, the technology supports a holistic approach to guest access, operational efficiency, and data-informed audience development.
"We are thrilled to partner with OSF, a cornerstone of American theatre that consistently delivers world-class productions while fostering a profound sense of belonging," said Matthew Zarracina, CEO and co-founder of True Tickets. "By embracing secure digital ticketing, OSF is enhancing its mission with the ability to better understand and connect with their actual audiences. This collaboration not only empowers OSF with deeper insights into its patrons and more accessible, seamless experiences for every guest, but also validates the broader value of our work in the arts industry by showing that leveraging patron data and modern, secure ticketing can elevate the guest experience for all."
The partnership will be active for the 2026 season, offering OSF patrons a secure, streamlined way to access productions across the Angus Bowmer Theatre, Thomas Theatre, and Allen Elizabethan Theatre.
About True Tickets
True Tickets is a secure contactless digital ticketing service that puts venues and event organizers in control of their tickets and in communication with their true audience. To date, True Tickets has delivered 25.6 million digital tickets worth USD $1.7 billion and enabled 3.5 million secure shares across 100+ arts organizations worldwide. Available to Tessitura Network members, True Tickets' business-to-business solution seamlessly integrates with primary ticketing systems, empowering its partners to leverage the advantages of digital-native tickets to ensure extraordinary live experiences for their guests. With True Tickets, ticket issuers can set rules and track ticket custody, limit the excesses of the secondary market, and restore direct relationships between their audiences and the live events they love. Learn more at True-Tickets.com, where you can book a demo or follow True Tickets on Twitter or LinkedIn for updates.
About the Oregon Shakespeare Festival
The Oregon Shakespeare Festival (OSF) was founded in 1935 in Ashland, OR, and has grown from a three-day festival of two plays to a nationally renowned theatre arts organization that presents a rotating repertory season of plays and musicals, including illuminating interpretations of Shakespeare, other enduring classics, and new works. OSF productions have been presented on Broadway, internationally, and at regional, community, and high school theatres across the country. OSF received the 1983 Special Tony Award for Outstanding Regional Theatre and is one of the largest nonprofit theatres in the nation with three stages, including the outdoor Allen Elizabethan Theatre. Learn more at osfashland.org.
Media inquiries:
True Tickets
Crystal Henderson
crystal@thepresshouse.com
Oregon Shakespeare Festival
Emily Hunter
Marketing & Communications Manager
communications@osfashland.org