Industry Press / 05.17.23
Opry Entertainment Group and AXS Expand Ticketing Partnership to Austin City Limits Live at the Moody Theater
LOS ANGELES – May 17, 2023 - Opry Entertainment Group (OEG) and AXS, a global leader in ticketing, announced the expansion of their successful relationship to include ticketing services for the OEG-owned and operated venues ACL Live and 3TEN ACL Live in Austin, TX. OEG will implement the full suite of AXS solutions at ACL Live and 3TEN, streamlining ticketing operations with a premium experience currently utilized at the Grand Ole Opry, Ryman Auditorium, as well as OEG’s multiple Ole Red properties. The 2,750-seat ACL Live is home to the longest-running music program in TV history, the PBS and KLRU-TV-produced Austin City Limits, for which AXS has provided ticketing services for the past decade. 3TEN, the smaller, 350-seat sister room, is designed for intimate shows with world-renowned artists as well as showcasing emerging artists and local talent.
ACL Live and 3TEN will adopt the latest AXS innovation:AXS Apex. Apex is the complete modernization of ticketing technology, providing live event producers with the ability to quickly and easily manage and customize distribution and pricing. Apex boasts a sleek, simplified user interface,making the inventory management experience adaptable for operational efforts and strategic decision-making.
“We are pleased to bring our partner, AXS, to the ACL Live venues. Their top-tier technology and support will help OEG continue to deliver amazing fan experiences and streamline all of our brands on one ticketing platform,” said Pete Weien, Executive Vice President and Chief Operating Officer for Opry Entertainment Group.
Added Bryan Perez, President and CEO for AXS: "We are honored to expand our partnership with Opry Entertainment Group to bring our latest solutions to the venues and fans of Austin. ACL Live is one of the most iconic music venues in the world and perfectly positioned to harness the sophistication of our capabilities in a competitive music landscape.”
From Willie Nelson, Robert Plant and Aretha Franklin to Charley Crockett, St. Vincent and Leon Bridges , ACL Live has hosted many of the brightest and most respected stars in live entertainment. Shows currently on sale on axs.com include Bonnie Raitt, Leanne Morgan, Wheeler Walker Jr. and Nick Cave with more to be announced.
AXS is a global ticketing platform, offering best-in-class ticketing, marketing, and data technology in a single platform to suit every client size and type, from the most intimate music clubs to world championship sporting events. AXS is the ticketing partner for over 500 premier venues, sports teams, and event organizers across North America, Europe, Asia & Australia including First Avenue, USGA, Red Rocks Amphitheatre, Crypto.com Arena, Coachella, Stagecoach, The O2, and BLeague in Japan. AXS powers both primary and resale marketplaces, leveraging integrated technology and analytics to enable our partners to sell the right ticket to the right fan at the right price. For more, visit www.axs.com.
ABOUT ACL LIVE AT THE MOODY THEATER
Austin City Limits Live at The Moody Theater (ACL Live) is a state-of-the-art, 2,750-person capacity live music venue that hosts approximately 100 concerts a year. It serves as the permanent home for the taping of the acclaimed KLRU-TV produced PBS series, Austin City Limits, the longest running music series in American television history.
ABOUT OPRY ENTERTAINMENT GROUP
Rooted in the unparalleled country music history of the Grand Ole Opry, Opry Entertainment Group produces multi-platform entertainment experiences through its growing portfolio of entertainment venues, including the world-famous Grand Ole Opry, the iconic Ryman Auditorium, ACL Live at the Moody Theater, the Blake Shelton-inspired Ole Red brand and the Wildhorse Saloon. Through concerts, tours, music-inspired restaurants, digital content, and its WSM Radio and Circle Network platforms, Opry Entertainment Group connects millions of music fans to the artists they love through experiences they’ll never forget. Opry Entertainment Group is a subsidiary of Ryman Hospitality Properties, Inc. (NYSE: RHP) and part of a strategic investment with Atairos and NBCUniversal.
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