DENVER, CO (July 9, 2025) — Opera Colorado, a cornerstone of Denver’s performing arts scene for more than four decades, is proud to announce a new partnership with True Tickets, an industry-leading digital ticket delivery service for arts and cultural venues. The collaboration marks a significant step forward in Opera Colorado’s commitment to providing world-class opera experiences with greater accessibility, security, and innovation.
Beginning with its 2025/26 Season at the Ellie Caulkins Opera House, Opera Colorado will integrate True Tickets’ cutting-edge features including dynamic QR codes, passwordless login, and venue-controlled ticket sharing, which have already been proven by 7.8 million successful scans across the True Tickets network. These tools enable the organization to provide patrons with a seamless ticketing experience while granting Opera Colorado greater control over how, when, and with whom tickets are shared.
Aligned with Opera Colorado’s dedication to innovation and community engagement, the partnership bridges technology and mission. When patrons share a ticket, True Tickets captures the guests who actually use the seats and writes their details directly into Tessitura. Across its network, they have already identified more than 2.2 million previously hidden “shadow-audience” attendees. With this visibility, Opera Colorado can market directly to the people who truly attended, strengthening loyalty and growing revenue. It also keeps tickets in the right hands, preventing unauthorized resale and protecting affordable access.
The 2025-26 Season is a landmark year for Opera Colorado, featuring two of opera’s most iconic titles—La traviata and Madama Butterfly. It also marks the 20th anniversary of the Ellie Caulkins Opera House, the 10th season of Music Director Ari Pelto, and the inaugural season of General Director & CEO Barbara Lynne Jamison. As the company celebrates its past and embraces its future, this partnership with True Tickets marks a strategic investment in shaping the next chapter of audience engagement.
“Opera Colorado is proud to partner with True Tickets as we continue to elevate the patron experience through innovation and accessibility,” said Barbara Lynne Jamison, General Director & CEO, Opera Colorado. “This digital ticket delivery service allows us to engage more meaningfully with our audiences, enhance security and convenience, and uphold our commitment to bringing world-class opera to all.”
“Opera Colorado is a powerful example of how tradition and innovation can coexist beautifully,” said Ken Lesnik, Head of Business Development, True Tickets. “With this partnership, we’re equipping a leading opera company to better serve its patrons, protect its mission-driven programming, and gain insight into its true audience—all while delivering a secure, modern ticketing experience.”
Beginning with the 2025/26 Season, audiences attending Opera Colorado’s productions in downtown Denver and throughout the Rocky Mountain region will enjoy faster entry, real-time updates, and a simpler arrival experience—all reinforcing Opera Colorado’s vision of opera that is bold, inclusive, and engaging.
About True Tickets
True Tickets is a secure contactless digital ticket service that puts venues and event organizers in control of their tickets and in communication with their true audience. True Tickets has delivered 17.7 million digital tickets worth $1.17 billion in face value. Available to Tessitura Network members, True Tickets' business-to-business solution seamlessly integrates with primary ticketing systems, empowering its partners to leverage the advantages of digital-native tickets to ensure extraordinary live experiences for their guests. With True Tickets, ticket issuers can set rules and track ticket custody, limit the excesses of the secondary market, and restore direct relationships between their audiences and the live events they love. Book a demo to see how secure, dynamic ticketing can benefit your venue at True-Tickets.com/demo. Follow True Tickets on Twitter or LinkedIn for more information.
About Opera Colorado
Opera Colorado has been a vibrant force in Denver’s cultural landscape since 1983. Best known for its captivating mainstage productions at the Ellie Caulkins Opera House, the company also champions the future of opera through bold new works, a nationally acclaimed Artist in Residence Program that shapes rising stars, and robust education and community engagement initiatives that reach thousands of people annually across the Rocky Mountain region. Learn more at operacolorado.org.
Media Inquiries
True Tickets
Crystal Henderson, crystal@thepresshouse.com
Opera Colorado
Jennifer Colgan, JColgan@OperaColorado.org