Pollstar (04/28/25) Areliz, Oscar
Oak View Group (OVG) has inked a deal with Berks County Convention Center Authority (BCCCA) to manage operations, sell sponsorship opportunities and create a food and beverage program for the 8,800-capacity Santander Arena and the 1,700-seat Santander Performing Arts Center in Reading, Pennsylvania. The deal, terms of which were not disclosed, goes into effect July 1, 2025. The BCCCA hopes it partnership with OVG will improve the guest experience and increase bookings at the two venues, both of which ranked in the top 200 in their respective categories on Pollstar's 2024 Top 200 Worldwide charts.
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