Pollstar (10/18/24) Gottfried, Gideon
A study commissioned by Virgin Media O2 and conducted by data analytics company YouGov showed that "almost two in three music fans buying secondhand concert tickets don’t realize they are buying from another person." O2 sponsors some of the world’s largest and most famous venues to put on live entertainment. In exchange, O2 customers receive priority access to tickets. Around 1.4 million tickets were sold via O2's Priority Tickets platform last year. O2's research indeed showed that 62% of music fans purchasing tickets from a resale platform didn't realize they were buying the ticket from another individual. Also, 64% were not aware the price they were paying was set by the person reselling the ticket.
Read the full story from Pollstar.