Original article published on Billboard (08/06/18) by Chuck Dauphin

The founders of Noise New Media, Steve Richo and Mark O'Shea, say they began the company in response to digital ticketing industry trends and the growing acceptance of social media. "Our client base ... mostly promoters of venues, fairs, festivals, rodeos ... really see the value in shifting a lot of their advertising dollars into more online sources of advertising," Richo says. O'Shea stresses that websites and other electronic media are not, by design, Noise New Media's main concentration. "We wanted to solely focus on how to use digital and social to sell tickets," he says. "So, we don't just judge our success on how many 'Likes' we've got — or even our engagement. It's how many tickets we have sold, which has increased." Richo cites Instagram Stories as a vital tool for the company's success right now, although he notes they must never lose sight of the continuing evolution of digital ticketing trends. "I think the challenges for us is to create a measure of success year after year," he says. "We work in a cyclical business. It's like winning the Super Bowl. As soon as the party is over, you're thinking about next year. We find that to be very fun and intriguing."

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