Denver Channel (03/20/19) Gruenauer, Jason
The RiNo neighborhood in Denver, Colo., will host a music venue built by AEG Presents, which will use random drawing to sell tickets as a way of thwarting scalpers and mass online ticket buyouts by bots. Months or weeks prior to a show at the new Mission Ballroom, fans will be able to go online to enter their names and credit card numbers for a chance at tickets. Only four tickets can be claimed per person, and after a certain entry time period, names will be randomly chosen to purchase tickets. The odds are even for every name that is entered, regardless of when it was submitted. Every ticket that is sold for a certain show, estimated at 3,950, will be sold via this system, apart from VIP and season ticket holders; pre-sales will not be conducted. AEG Presents Rocky Mountain Region CEO Chuck Morris says the ballroom will have about a 4,000-person capacity, in addition to a movable stage based on audience size, a $1-million sound system, cutting-edge lighting, and "special effects." "It's going to be a first in Denver," he notes. "And we think it's going to do very well and be much fairer for our customers."
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