Marketing / 11.07.19
Niners to Include Food and Drink in Most Season Tickets
VenuesNow (10/31/19) Muret, Don
Starting next year, the San Francisco 49ers will bundle the cost of food and drink into most season tickets at Levi's Stadium in Santa Clara, Calif. The transition involves 60,000 seats, while the 174 suites and single-game tickets, plus season tickets resold via the secondary market, will be excluded. 49ers Chief Marketing Officer Alex Chang said 2020's season tickets will rise in price by about $20 on average for every seat per game to pay for food and drink, marking the first price hike for those tickets since the team moved to Levi's Stadium in 2014. 49ers President Al Guido said the move was driven by convenience and speed of service, while consultants listed cost certainty as an additional incentive for fans who would rather not pay for food and drink by cash or credit card. The Member Inclusive program includes roughly 15 basic concession items like hot dogs, nachos, chicken tenders, garlic fries and nonalcoholic beverages, while fans must still pay out of pocket for alcoholic drinks and specialty food items. Guido confirmed that the National Football League "is fully aware and understand our reasons for doing it and are very supportive." The team has been discussing the possibility of implementing all-inclusive season tickets since they hired the Levy concessionaire to operate the stadium's food service.
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Tags: Sports , Concessions , News , Stadium