Leadership / 03.06.18
NFL Partners With SeatGeek as Part of Ticketing Strategy
Original article published on Sports Pro Media (03/06/18) by Elena Holmes
The National Football League (NFL) has announced a multi-year agreement to have mobile ticketing startup SeatGeek serve as an official secondary market supplier. With the deal, SeatGeek will sell verified NFL tickets through its own marketplace beginning this year, including primary tickets sold directly from clubs and resale tickets listed by fans. In the past, teams were restricted to selling tickets exclusively via their primary ticketing partner. However, the NFL shifted from an exclusive contract with Ticketmaster when it renewed their partnership for the 2018-2022 seasons. SeatGeek, like fellow NFL secondary-ticketing partner StubHub, will have its platform directly integrated into the digital ticketing system Ticketmaster is deploying across the league. However, the startup will not obtain additional marketing rights. “Our goal has been to prove to teams that they will benefit from being open, as opposed to the closed, legacy systems,” says SeatGeek co-founder Russ D'Souza. “Now the largest league in the world is embracing the concept, and we're thrilled to be part of that network.” This development follows SeatGeek's deal with the Dallas Cowboys, under which it will be a primary ticketing provider with a broader focus on non-game events at the franchise's AT&T Stadium and practice facility.
Read the full story on the Sports Pro Media website.
Tags: Sports , Ticketmaster , News , Mobile , Stadium , StubHub , Secondary Ticketing