New Venue AMPing Up the Music Scene in Charlotte

Marketing / 12.05.23

Access Staff

Pollstar (12/04/23) Muret, Don

The Carolinas’ largest market is celebrating the recent opening of a new boutique amphitheater. Dubbed The Amp Ballantyne, this 5,000-capacity outdoor music venue is situated in Charlotte's upscale Ballantyne neighborhood and is part of a $100 million mixed-use project spearheaded by Northwood Office. In total, the locally based developer expects to book about a dozen concerts featuring national acts at the facility in 2024, including JJ Grey & Mofro on April 18. A half-dozen additional concerts are expected to be announced in the coming weeks, according to Christina Thigpen, Northwood's senior vice president of marketing.

Read the full story from Pollstar.

Tags: Marketing

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