Industry Press / 09.17.20
New guide provides practical steps for theaters to connect with audiences in anticipation of reopening
NEW YORK - On September 17, 2020 - Spektrix released Building Blocks for Reopening: Practical Relationship Management Tools and Strategies, a new interactive guide that helps arts organizations prepare for reopening by building relationships with audience members to bring them back to live events and grow their relationships after reopening.
As the arts industry faces ongoing uncertainty in terms of revenue and audiences’ willingness to return to live events, the guide focuses on practical ways that theaters can garner support from their audiences. It provides strategies that theaters can use starting now and throughout each phase of reopening, from understanding patrons’ motivations to support theaters via attending virtual events or donating during closure, to using that information to help make audiences comfortable when their doors reopen.
Because North American arts organizations all face unique reopening situations based on geography and organizational setup, the guide is interactive and designed for organizations to tailor its strategies based on their own challenges and timelines.
“With many theaters operating on reduced staffs following the year’s mass event cancellations, it can seem daunting to work toward reopening when the industry’s future is still unclear,” said Liv Nilssen, Global Sector Strategy Lead at Spektrix and lead author of the guide. The guide can help organizations start that process now and build their connections with their audiences one step at a time.
“There is immediate value to getting started now and not waiting until you are about to go on sale,” Nilssen said. “Building Blocks for Reopening helps organizations grow their most important asset, their relationships with their patrons and donors, in manageable pieces. Using these processes ensures that no matter how circumstances or objectives change, you’ll always have the tools you need to meet them.”
Spektrix is a cloud-based ticketing, marketing and fundraising CRM software specifically for arts organizations that works with more than 450 organizations across Canada, the US, the UK and Ireland to help them grow revenue by building strong patron relationships and increasing organizational efficiency.
Link to the guide: https://info-us.spektrix.com/building-blocks-guide