[Tuesday10 November2026] InTown, a new Australian digital platform, launches nationwide today at InTownLive.com. Audiences can discover shows, find tickets and organise flights, accommodation and dining, making it easier to plan everything around a tripto the theatre, all in one place.
In a market where productions are promoted across multiple websites, ticketing platformsand cities, discovering what’s on has often been fragmented and time-consuming.Addressing this challenge, InTown provides a year-round destination where audiences canexplore major productions from across the country, stay informed about upcoming shows,and effortlessly plan their nexttheatre experience. A section dedicated to theatre editorial isanother reason to visit the site.
From today, audiences can browse productions acrossall states and territories around Australia, making it easier to plan around seeing a show, whether it’s part of a local outing, astaycation or an interstate trip.
Leading InTown is General Manager Nick Falzon, who has relocated to Melbourne afternearly 20 years leading sales, direct-to-consumer marketing and analytics for Disney onBroadway in New York. He also worked on Disney’s Australian touring productions for morethan a decade, giving him experience across both the international theatre market andAustralia’s touring landscape.
“We have an unprecedented opportunity in Australia to reach new audiences, taking a cuefrom the script written successfully on Broadway and the West End,” Falzon said. “I’m honoured to have an opportunity to serve the Australian theatre industry in this way.”
InTown offers an easy entry point for those curious about live performance, helping themdiscover what's on and where to start. For dedicated theatre lovers, it provides a year-roundhub for the latest news, editorial and productions from across the country.
It launches into a growing travel market. Tourism Research Australia forecasts internationalvisitorspendingin Australia growing from $38 billionin 2025to $46 billionin 2030. InTown puts Australia's theatre experiences front and centre, inspiring bookings both before theytravel and whilethey are here.
For venues and producers, InTown will provide services to support their ticketing, marketing, tourism and technology investments ,helping productions reach audiences nationally.
InTown will also take a deliberately human approach to customer service, with a contactcentre staffed by people. The platform combines technology that makes it easier to discovers hows and plan around them with personal support when audiences need it.
InTown is a platform that Australia can be proud of, created to benefit the theatre industry asa whole.
For more information about InTown, visit InTownLive.com, live from10 November2026.
About InTown
InTown is an Australian digital platform for theatre.It brings show discovery, ticketing and trip planning into one place for audiences, and provides venues and producers with services across marketing, tourism and technology. InTown launched nationally on10 November2026 at InTownLive.com.
About Nick Falzon
Nick Falzon serves as General Manager and chief executive of the newly formed Australian company, InTown, focused on developing audiences through innovation in ticketing, tourismand technology
Prior to transitioning to Melbourne, Australia, Nick was based in New York as Vice President,Sales & Analytics for Disney Theatrical Group, where he drove advances across digitalmarketing, tourism cultivation, group sales, yield management, dynamic pricing, ticketing operations and consumer relationship management for nearly twenty years. In that time, Nick oversaw Disney on Broadway’s pricing and sales strategy while guiding countless international productions worldwide, from Australia to Japan to Mexico.
Tourism figures
Tourism Research Australia, Tourism Forecasts for Australia 2025 to 2030 (December2025).
For media enquiries, interview requests and media assets
Gemma McManus
Good Humans PR+61 409 173 780 | gemma@goodhumanspr.com
Brigitte Gebbie
Good Humans PR+61 415 676 120 | brigitte@goodhumanspr.com