Technology / 01.08.24

New App Helps Broadway Theatergoers Find Last-Minute Deals

Access Staff

Forbes (01/08/24) Hershberg, Marc

Eva Wang, a theatre management graduate student, made an Instagram account in 2022 to help Broadway ticket holders sell their last-minute tickets. Interest was so strong that it evolved into a mobile application dubbed Theatr that she launched last March. Theatr has one major rule: all Broadway tickets offered for sale on the platform must be priced at or less than their face value. Wang adds that the only fees charged are from the Stripe payment processing service, which are presently equal to 2.9 percent of each transaction plus 30 cents. More than 1,000 users signed up within the first five hours. Since launch, more than $300,000 worth of tickets have been sold via the platform. "Our growth has been mostly organic through word-of-mouth, especially through social media channels like Reddit, Instagram, and TikTok," Wang remarks. "Our community is mostly local theatergoers who are really young and diverse." She adds that her goal was to build a ticket solution for this next generation of theatergoer and make the Broadway experience more fair, flexible, and effortless for them.

Read the full story from Forbes.

Tags: Broadway , Technology