Pollstar (09/17/21) Gottfried, Gideon

Britain's live music sector has launched an industry climate campaign with a commitment to reach net zero emissions by 2030. Led by LIVE Green, the sustainability unit of live music umbrella trade body LIVE, the campaign reportedly "builds on significant efforts across the sector to boost sustainability, ranging from the end of single use plastic at festivals to sector-wide efforts to reduce the environmental impact of touring." The announcement stated that the group plans to "identify and signpost how live music businesses can accelerate their transition to a low-carbon future, setting out a roadmap for action in line with the Paris Agreement on climate change." Besides initiatives already underway throughout the sector to address these challenges, LIVE Green will enable "further action and engagement through the provision of practical resources, on-going knowledge sharing, education and training alongside measurement tools to allow the business to study its progression towards a climate positive position." LIVE's 13 association members have ratified the Beyond Zero Declaration, a voluntary sector-specific pledge to effect measurable and targeted action on climate change, with the ultimate target of reaching net zero emissions by 2030. "By bringing together the active specialists and initiatives under one banner, LIVE Green is pioneering a means to fast-track decarbonization across the sector through education, awareness and tangible action," said Paradigm Talent Agency partner Tom Schroeder. "We look forward to building on the sector's progress so far, to make our low-carbon future a reality."

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