Pollstar (02/26/26) Gottfried, Gideon

The NEC Group in Birmingham, England, is currently celebrating 50 years by bringing its venues and experiences together under a single brand: the Nation's Experience Capital. The Nation's Experience Capital will encompass the NEC Campus, along with bp pulse LIVE, the Vox Conference Venue, Utilita Arena Birmingham, and ICC Birmingham. The Arenas, bp pulse LIVE and Utilita Arena Birmingham have to date welcomed approximately 44 million people to over 9,000 events, including music legends such as Queen, Whitney Houston and Prince, and modern superstars such as Adele, Beyonce, Harry Styles, Lady Gaga and Bruno Mars. Several major sporting events and live shows like Disney on Ice have also filled seats over the past five decades. An NEC Group media release describes the new brand as "a shift towards an experience-led model, bringing together arenas, exhibition halls, conference venues and long-stay content under a single, consumer-facing identity."

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