Marketing / 04.12.23

Music-Themed Cruises Back on Course

Access Staff

VenuesNow (04/06/23) Zoltak, James

Event promoters say music-themed cruises are seeing a post-pandemic resurgence that is surpassing business levels from four years ago. Although cruise lines do not mandate COVID vaccinations, promoters point to a vigilant post-pandemic emphasis on health and safety. Mike Jason with StarVista Live said "virtually all eight of our 2023 cruises sold out or [are] on the way to selling out. Our ships are in the 1,000-cabin range which affords a more intimate environment for guests and artists." Promoters say cruises that sell out before their lineups are announced is a common occurrence, given the music-cruise fan base's enthusiasm. "We strive to bring together those superfans and when we have events, it's not surprising [due to the cruise brand]," said Sixthman's Taniqua Martin. "With Rock the Bells in particular, it's a well-respected name in hip-hop culture. Fans knew there was something great they could expect. It's a no-brainer to put your money down and lock in your space." Eighteen music-themed Sixthman cruises are scheduled for this year. "We make sure our pricing is comparable with a four-day vacation. We make sure people see they can get everything they really wanted, a dream vacation, essentially, with one of our cruises," Martin noted.

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Tags: Marketing , Cruise